Jason BrownExecutive Vice President, Spectrum Reach
Jason’s Media Industry Leadership
Named Executive Vice President, Spectrum Reach in May 2025, Jason Brown leads Spectrum’s advertising sales business, which provides video advertising solutions for local, regional and national clients using its inventory with affiliated cable systems, networks and third-party streaming platforms in 133 markets across 45 states. Spectrum's role as the nation's leading video provider enables Jason and his team to offer clients access to one of the largest advertising audiences in the country.
Since Jason joined Spectrum Reach as Senior Vice President, Chief Revenue Officer in early 2023, he has been instrumental in helping drive its growth in the dynamic advertising landscape using data and technology to deliver addressable and programmatic solutions across traditional and streaming platforms. Additionally, he has played a key role in expanding Spectrum Reach’s partnerships with leading streaming platforms to give small businesses even greater access to local ad inventory, launching AI and self-help solutions for clients to create their own ads or learn about video advertising, and developing new planning tools to boost the effectiveness of advertisers’ campaigns.
With Jason's leadership, in 2024 Spectrum Reach entered into a multi-year collaboration with Amazon Ads, making Spectrum Reach a Local Reseller for Amazon Ads advertising inventory. Jason oversaw Spectrum Reach's acquisition of order management company ShowSeeker in August 2025 in a deal that transformed media buying for U.S. advertisers. Most recently, Spectrum Reach continued to expand its advertising business to provide many of the products and services of New York Interconnect (NYI) and to manage and sell TV and digital advertising inventory for all Optimum West markets.
As the industry becomes increasingly complex, our advantage remains our people, trusted experts in our communities. With our unique data, advanced technology and premium inventory, we deliver smarter, more effective solutions that drive stronger outcomes.
– Jason Brown
Jason’s Early Career
Prior to joining Spectrum Reach, Jason was Senior Vice President, Advertising Sales at DirecTV Advertising, where he oversaw all revenue lines for DirecTV and DirecTV Stream products. He also led sales efforts for WarnerMedia’s addressable business as Senior Vice President, Addressable, Local and Political, and he served as Chief Revenue Officer for Xandr, the advertising and analytics division of AT&T.
Before Xandr, Jason served as Senior Vice President, National and Local Sales for DirecTV from 2012-2019. He held various executive leadership roles in the media and sales industry, innovating marketplace models for networks in industries such as cinema and digital place-based media.
Jason received a B.A. in Business Administration from Skidmore College.
Articles & Insights
Spectrum Reach Announces Expansion to Include New York Interconnect
Spectrum Reach expands operations in NY, continuing to represent Comcast and Optimum, and providing opportunities for brands to advertise in nation’s top media market.
Read ArticleSpectrum Reach and Anoki AI Team Up to Achieve Improved Real-Time Transparency in Streaming TV
Anoki ContextIQ Brings Brand Suitability and Contextual Intelligence to Spectrum Reach's streaming inventory – including live content
Read ArticleSpectrum Reach Acquires ShowSeeker
The deal will transform media buying for U.S. advertisers.
Read ArticleIntroducing Spectrum Reach Architect: AI-Powered Insights for Advertisers
Exclusive media planning platform gives ad buyers real-time, actionable data to optimize multichannel campaigns
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