Spectrum Selects New Creative and Media Agencies

STAMFORD, Conn. – Spectrum announced the selection of VCCP as its new lead creative agency and Horizon Media as its media agency of record. The new agency partnerships mark a pivotal step for Spectrum as it unifies its brand communications across all its residential and commercial lines of business in the highly competitive broadband, wireless and video marketplaces.

As Spectrum continues to evolve its “Life Unlimited” brand vision and its product offerings to deliver meaningful value, innovation and connection for all its customers, VCCP and Horizon Media will collaborate to deliver an integrated, customer-centric storytelling and media approach that will bring a singular voice to multiple audiences, across all channels and customer touchpoints.

“Connectivity is more important than ever, and we are entering a new chapter by unifying our messaging to resonate with many audiences in new and inspiring ways, across all media platforms,” said Sharon Peters, Executive Vice President, Chief Marketing Officer for Spectrum. “VCCP’s experience and unique creative approach will elevate our ability to communicate our transformative vision for the future and bring to life the full breadth of our broadband, wireless and entertainment offerings. Horizon Media’s strategic media expertise will help us amplify our broader mission to provide seamless and high-quality experiences for customers and communities across America.”

Spectrum’s collaboration with VCCP and Horizon Media underscores the Company’s focus on delivering cohesive messaging across all platforms and customer segments and spotlighting how its seamless connectivity and entertainment products improve the lives of its customers, from families watching their favorite shows and interacting online, to small neighborhood shops and entrepreneurs using Spectrum to grow their business, to powering some of America’s largest companies with advanced technology. Spectrum is the #1 TV provider in the nation¹, delivers the fastest and most reliable Internet² and is the nation’s fastest-growing Mobile provider.³ With its industry-leading customer commitment, Spectrum also is one of America’s Best Customer Service companies, according to USA Today.

“Spectrum has an incredibly inspiring vision for the future of connectivity,” said Brett Edgar, US CEO, VCCP. “They bring a much-needed philosophy and approach that puts customers first and delivers unparalleled value across all their lines of business. We are thrilled to be partnering with them during this pivotal moment for their industry. We can’t wait to help Spectrum tell their story in ways that foster deep customer engagement and loyalty.”

“With its industry-leading customer commitment and broadband, wireless and video products, Spectrum is creating a new vision of what a connectivity company means to its customers,” said Bill Koenigsberg, CEO and founder, Horizon Media. “We are excited for this partnership which unleashes our technology and data platform blu., as well as our vast media expertise and insights, to drive Spectrum's strategic goals and connect with its customers across all channels in this rapidly evolving media landscape.”

The new agencies bring deep experience in the consumer product sectors, with a track record of delivering breakthrough creative and data-driven media strategies. VCCP is a global independent creative network with offices in New York, London, Prague, Madrid and Singapore, and is known for its integrated, challenger approach; delivering impactful and effective work that drives long-term success for its partners. Horizon Media is the largest independent media agency globally, with offices in New York, Los Angeles and Toronto.

Spectrum’s transition to the new agencies is underway, with the first campaigns expected to launch later this year.

¹Based on earnings results of paid TV video providers with linear programming.

²Fastest Speeds claim based on Broadband Download Speed among the top 5 national providers in Opensignal USA: Fixed Broadband Experience Report – National View, May 2024. Based on Opensignal independent analysis of mean download speed. © 2024 Opensignal Limited.

³Based on Q4 2024 subscriber data among top 3 carriers.

About Spectrum

Spectrum is a suite of advanced communications services offered by Charter Communications, Inc. (NASDAQ:CHTR), a leading broadband connectivity company and cable operator with services available to nearly 57 million homes and businesses in 41 states. Over an advanced communications network, the Company offers a full range of state-of-the-art residential and business services including Spectrum Internet®, TV, Mobile and Voice.

More information can be found at corporate.charter.com.

Media Contact

Andrew Russell, Andrew.Russell@charter.com