Press ReleaseOctober 15, 2024
Spectrum Promotes Rohan Kumar to Senior Vice President, Digital Sales and Retail
Expanded Role Adds Oversight of Strategic Retail Relationships to Kumar’s Leadership of Digital Sales
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STAMFORD, Conn. — Spectrum today announced that Rohan Kumar has been promoted to Senior Vice President, Digital Sales & Retail. In this role, Mr. Kumar will oversee Spectrum’s strategic retail relationships, while continuing to lead digital sales operations, including Spectrum.com, the Company’s digital sales call center and digital partnerships, to drive exceptional customer experiences and engagement. He will continue to report to Christian Ruiz, Executive Vice President, Sales, based out of the Company’s Stamford headquarters.
Mr. Kumar joined Spectrum in 2014 as Vice President, Digital Marketing before serving as Group Vice President, Digital Marketing & Media for the past five years. During his tenure, Mr. Kumar has helped establish online sales as a significant sales driver, integrated websites, buyflows and digital marketing around the Time Warner Cable and Bright House Networks transactions, established online mobile ordering and introduced buyflows for several agent channels.
"Rohan's strategic vision has been instrumental in transforming our digital sales and marketing strategies and enhancing our digital capabilities," said Mr. Ruiz. "His promotion and expanded role underscores Spectrum’s focus on delivering even more innovative digital and retail solutions that further improve our customer’s experience.”
Before joining Spectrum, Mr. Kumar held senior roles at Trueffect, including as Senior Vice President, Strategic Partnerships. His early career included marketing positions with AdShuffle and One Technologies. A recipient of NAMIC’s Next Generation Leader Award, Mr. Kumar graduated from the industry organization’s Executive Leadership Development Program, as well as the CTAM Executive Management program at Harvard Business School. He holds a bachelor’s degree in financial planning from Texas Tech University.
About Spectrum
Spectrum is a suite of advanced communications services offered by Charter Communications, Inc. (NASDAQ:CHTR), a leading broadband connectivity company and cable operator with services available to more than 57 million homes and businesses in 41 states. Over an advanced communications network, the Company offers a full range of state-of-the-art residential and business services including Spectrum Internet®, TV, Mobile and Voice.
For small and medium-sized companies, Spectrum Business® delivers the same suite of broadband products and services coupled with special features and applications to enhance productivity, while for larger businesses and government entities, Spectrum Enterprise® provides highly customized, fiber-based solutions. Spectrum Reach® delivers tailored advertising and production for the modern media landscape. The Company also distributes award-winning news coverage and sports programming to its customers through Spectrum Networks. More information about Charter can be found at corporate.charter.com.
Media Contact
Sara Fox, Sara.Fox@charter.com