Spectrum Reach Named an Official Advertising Sales Representative for the Carolina Hurricanes

NEW YORK and RALEIGH, N.C. – Spectrum Reach is now an official ad sales representative for the Carolina Hurricanes, selling regional ads across the Hurricanes Hockey Network’s (HHN) linear TV and streaming. The team selected Spectrum Reach because its sellers know the region and work closely with businesses of all sizes—from family-owned restaurants to regional dealerships and brands with multiple locations.

HHN broadcasts 72 of the team’s 84 regular-season games, reaching viewers across North Carolina, South Carolina, most of Georgia and parts of Alabama. With Spectrum Reach leading ad sales, businesses can reach engaged hockey audiences across the region, whether it’s a neighborhood restaurant, regional dealership or multi-state brand. The agreement expands Spectrum Reach’s presence in sports advertising.

"The Hurricanes recognize the unique value our team brings to this market," said Jason Brown, Executive Vice President of Spectrum Reach. "Our sellers have long-standing relationships with regional advertisers and understand how businesses connect with audiences in these markets. As the regional ad sales representative, Spectrum Reach will help the Hurricanes grow its advertising business and strengthen connections between regional businesses and Hurricanes fans."

How Hurricanes Advertising Works

For each HHN game telecast, the Hurricanes set aside a portion of commercial time for regional businesses, which Spectrum Reach officially represents and sells. That gives businesses access to Hurricanes fans through every HHN game telecast. Current Hurricanes sponsors keep category exclusivity, while the club handles national advertising separately.

“We selected Spectrum Reach because its sales team is part of our community and understands the business landscape across our region,” said Reece Anderson, Vice President of Corporate Partnerships at the Carolina Hurricanes. “Its existing relationships with regional businesses help us connect with advertisers who care about Hurricanes hockey. This partnership makes it easier for more companies to reach our fan base through game broadcasts.”

More information about advertising during Carolina Hurricanes game telecasts is available at spectrumreach.com.

About Spectrum Reach

Spectrum Reach®, the advertising sales business of Spectrum, the leading broadband and video company in the nation, provides custom advertising solutions for local, regional and national clients. Operating in 45 states and 133 markets, Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services and supported by our 100% U.S.-based employees. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen. Additional information about Spectrum Reach can be found at spectrumreach.com.

About the Carolina Hurricanes

The Carolina Hurricanes were established in Raleigh in 1997 after relocating from Connecticut, where the National Hockey League franchise was originally founded in 1979. Since their arrival in North Carolina, the Hurricanes have captured seven division championships, three Eastern Conference titles and won Stanley Cup championships in 2006 and 2026. The team plays its home games at Lenovo Center, where the NHL held the 2004 NHL Draft and the 2011 NHL All-Star Weekend. The Hurricanes also hosted 56,961 fans at NC State’s Carter-Finley Stadium for the 2023 NHL Stadium Series. For information about Hurricanes ticket packages, please visit www.CarolinaHurricanes.com/tickets, or call 1-866-NHL-CANES (1-866-645-2263).

Media Contact

Ciji Townsend, Ciji.Townsend@spectrum.com