Spectrum Reach Named an Official Advertising Sales Representative for the Anaheim Ducks

NEW YORK and ANAHEIM, Calif. – Spectrum Reach is now an official ad sales representative for the Anaheim Ducks, selling regional ads across both linear TV and streaming platforms. The Ducks selected Spectrum Reach because its sellers know Southern California and work closely with businesses of all sizes—from family-owned shops to regional dealerships and brands with multiple locations.

Ducks telecasts, which cover 65 of the team’s 84 regular-season games, reach audiences from Orange County to the Inland Empire. With Spectrum Reach leading ad sales for the region, businesses can share their messages with Ducks fans and other hockey fans across the coverage area. The agreement expands Spectrum Reach’s presence in sports advertising.

“Our sellers have deep roots in Southern California communities,” said Jason Brown, Executive Vice President, Spectrum Reach. “The Ducks recognized the value of our local relationships and marketplace expertise. This partnership gives businesses of all sizes a powerful way to reach highly engaged fans across the platforms where they're watching live sports.”

How Advertising During Ducks Games Works

For each Ducks game telecast, the team sets aside a portion of commercial time for Spectrum Reach to officially represent and sell to regional advertisers. This gives businesses access to Ducks fans through every telecast. Existing Ducks sponsors retain exclusive rights within their categories, while the team manages national advertising separately.

“Spectrum Reach has a strong, longstanding presence in Southern California and a deep understanding of how to connect brands with local audiences,” said Ducks Club President Aaron Teats. “This relationship creates new opportunities for businesses to engage Ducks fans through our regional television and streaming broadcasts, maximizing reach and impact.”

More information about advertising during Anaheim Ducks game telecasts is available at spectrumreach.com.

About Spectrum Reach

Spectrum Reach®, the advertising sales business of Spectrum, the leading broadband and video company in the nation, provides custom advertising solutions for local, regional and national clients. Operating in 45 states and 133 markets, Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services and supported by our 100% U.S.-based employees. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen. Additional information about Spectrum Reach can be found at spectrumreach.com.

About Anaheim Ducks

The Anaheim Ducks were born in 1992 and played their first-ever game on Oct. 8, 1993, at Honda Center (then Arrowhead Pond of Anaheim). One of 32 NHL franchises located throughout the United States and Canada, the Ducks have played to over 90% capacity crowds in their history at the 17,174-seat Honda Center. On June 20, 2005, the Ducks franchise was purchased by Orange County residents Henry and Susan Samueli. By securing the first Stanley Cup championship in franchise history in 2007, the club also became the first team from California to win hockey’s ultimate prize. The Ducks have reached the Conference Finals five times (2003, 2006, 2007, 2015 & 2017) and the Stanley Cup Final twice (2003 & 2007). The club has won six Pacific Divisions titles in franchise history, including five straight from 2013-17.

Media Contact

 Ciji Townsend, Ciji.Townsend@spectrum.com