Spectrum Mobile reached 1.1 million subscriber lines at the end of 2019, climbing forward as a key player in Charter’s strategy to help build overall customer relationships.
It’s a significant business milestone, bolstered by the expansion of product offers and a strong fourth quarter. Some 288,000 mobile lines were added in the fourth quarter of 2019, an uptick from third quarter line additions.
“Our mobile business is a strategic extension of our core connectivity capabilities today and in the future,” Chairman and CEO Tom Rutledge told investors. “We now have well over 1 million mobile lines, with 948,000 of those added in 2019 at an accelerating pace.
“While it’s still early, we believe that our results so far indicate our mobile product drives core connectivity, customer satisfaction and will generate standalone profitability at scale.”
Mobile as a Meaningful Sales and Retention Driver
Spectrum Mobile launched in June of 2018 and was available in all Spectrum markets by September that same year.
“The acceleration of mobile line net adds through 2019 was encouraging, and was driven by the value of Spectrum Mobile’s product offers, growing brand and product awareness, and increased sales effectiveness,” said Chief Financial Officer Chris Winfrey.
Spectrum Mobile’s subscriber base includes a healthy mix of both unlimited and By the Gig lines.
“Over time, we not only expect Spectrum Mobile to become a meaningful driver of our connectivity sales and retention, we also expect it to be profitable on a standalone basis once it reaches scale,” said Winfrey. “And beyond that, we believe there will be opportunities to further improve the economics of our mobile business and offer unique connectivity services.”
Launching 5G, the Next Generation of Wireless
Spectrum Mobile is designed to provide customers the highest quality experience at great value, including access to next-generation 5G service where available.
Spectrum Mobile 5G currently uses high-band, ultra-fast millimeter wave coverage in dense urban pockets of select cities, including New York, Charlotte, Dallas and Los Angeles. 5G coverage maps are available at SpectrumMobile.com.
Over time, 5G coverage areas will expand using high-band and low-band spectrum, as the technology becomes more widely available, enabling Spectrum Mobile customers with 5G-capable phones to access even faster speeds and responsiveness on-the-go.
For additional details visit Spectrum.com/mobile.