Spectrum Reach Integrates Streaming TV Advertising into Ad Portal; Transforms Self-Service Media Planning Tool into Multiscreen Advertising Platform
NEW YORK – Spectrum Reach, the advertising sales business of Charter Communications, Inc., (NASDAQ: CHTR), announced today it has expanded the capabilities of its self-service online media planning tool, Ad Portal, to become a true multiscreen self-service platform that now allows businesses to create, plan and schedule live TV and streaming TV advertising campaigns.
“Advertising on any screen should be easy to buy and execute,” said Michael Guth, Senior Vice President, Marketing, Spectrum Reach. “With Ad Portal, we have simplified the process by offering a do-it-yourself solution for businesses to deliver their message to more customers, on more screens, through live TV and streaming TV advertising.”
First launched in 2019, Ad Portal now offers businesses an easy-to-use online platform to build multiscreen campaigns and also create custom 30-second TV ads with ease. Using Spectrum Reach’s aggregated and de-identified data, businesses will be able to reach even more targeted audiences, down to the zip-code level, through the power of streaming and live TV advertising on over 450+ networks and publishers, including the Spectrum News App and the Spectrum TV App.
To reinforce Ad Portal’s do-it-yourself multiscreen capabilities, Spectrum Reach rolled-out a new advertising campaign across 88 markets, including 30 and 15-second TV and radio spots, and social media ads.
Ad Portal features the highest level of brand safety for advertisers on the platform, including protecting against ad fraud, malware, and piracy, and valid ad inventory verified through Oracle Moat. Spectrum Reach is the first local media sales organization to achieve Trustworthy Accountability Group (TAG) Platinum level certification.
About Spectrum Reach
Spectrum Reach®, the advertising sales business of Charter Communications, Inc. (NASDAQ:CHTR), provides custom advertising solutions for local, regional and national clients. Operating in 36 states and 91 markets, Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen. Additional information about Spectrum Reach can be found at spectrumreach.com.