NEW YORK — Spectrum Reach, the advertising sales business of Charter Communications, Inc., (NASDAQ: CHTR), and Frequence, a leader in advertising sales automation and workflow software, today announced the launch of Unified Proposal, a first-of-its-kind technology that builds comprehensive, real-time multiscreen media plans for advertisers by seamlessly integrating linear, streaming TV and digital tools and processes.
"With Unified Proposal, we are able to facilitate automated workflows that combine our aggregated and de-identified first-party data with the power of our multiscreen products to create media plans in one proposal,” said Rob Klippel, Senior Vice President, Advanced Advertising Products and Strategy, Spectrum Reach. “This technology allows us to simplify the process so our account executives and planners can create multiscreen plans in real-time, and with greater efficiency.”
Built upon Frequence’s end-to-end workflow, creative, and campaign management software, Unified Proposal integrates with Spectrum Reach’s linear TV forecasting and scheduling tools to incorporate audience, demographic and data insights, in a fully anonymous and privacy-focused manner, into personalized multiscreen media plans.
“We’ve partnered with Spectrum Reach to build Unified Proposal in order to provide complex, data-rich multiscreen media plans for both large and small advertisers,” said Tom Cheli, CEO of Frequence. “Not only does Unified Proposal make operations more efficient, it reduces the risk of errors stemming from manual data transfers by automating the workflow to add streaming, linear and other digital media to any proposal or campaign.”
About Spectrum Reach
Spectrum Reach®, the advertising sales business of Charter Communications, Inc. (NASDAQ:CHTR), provides custom advertising solutions for local, regional and national clients. Operating in 36 states and 91 markets, Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen. Additional information about Spectrum Reach can be found here.
Frequence is the leading provider of software for media companies to automate and grow their local advertising sales. Through its full-stack workflow and campaign management software, Frequence provides the necessary tools to launch, manage and optimize omnichannel campaigns. From sales intelligence to measurement and analytic tools - all integrated within a platform that creates personalized, multi-channel media proposals with campaign insights - Frequence users have a complete end-to-end solution.
In an industry overwhelmed by point solutions, especially among media companies and buyers, Frequence has developed the first, comprehensive platform that empowers users with state-of-the-art technology while optimizing person-to-person relationships. Leveraging an advanced framework and AI, Frequence makes selling local advertising scalable and profitable.