NEW YORK — Spectrum Reach®, the advertising sales business of Charter Communications, Inc. today introduced its new Partner Program to help local businesses as they begin to reopen and rebuild. With the Partner Program, Spectrum Reach will deliver a comprehensive set of solutions to small businesses including a 50 percent match on purchased TV campaigns, up to $5,000 in monthly value, for new and existing clients on any advertising campaigns booked for June and July. Spectrum Reach also is offering creative messaging support and holding free virtual roundtables to connect local business owners with national experts to help them rebuild their businesses.
“As restrictions begin to relax in communities across the country, we are fully invested in supporting local businesses financially, creatively and strategically through our comprehensive partner program,” said Michael Guth, Senior Vice President, Marketing, Spectrum Reach. “The fifty percent match will provide many struggling business owners with a needed boost to help them recover and come out of this crisis stronger than ever.”
Recently named the “Most-Trusted Media Partner” by The Myers Report 2020, a Survey of 700 Advertiser and Agency Executives on Perceptions of 80 Media Organizations, Spectrum Reach is committed to providing guidance and support to small businesses across its footprint. For businesses that want to take advantage of the program, Reach’s local account teams will work personally with clients to connect them with the right resources, including Spectrum Reach’s robust ad-technology to improve the efficiency and effectiveness of their media plan. Clients also have access to free creative solutions and customizable large-scale campaign discounts through Spectrum’s in-house creative agency, Kernel.
As part of the Partner Program, Spectrum Reach’s series of virtual roundtable discussions will feature national industry experts and influencers on the challenges and opportunities faced by local businesses. The monthly webinar series will cover national topics that are relevant and timely, and will provide support and valuable insights to help small businesses rebuild. The series will run through September and also will be posted on the Spectrum Reach YouTube channel. Upcoming dates and topics will be announced on @SpectrumReach social channels and the Rebuild website.
The upcoming webinar on June 30 will focus on marketing tips that local businesses are using to navigate through today’s environment. As businesses reopen, they will be faced with unique challenges, including the safety of their employees and customers, adapting and reevaluating their business models with product innovations, and maintaining and growing their client base. Registration links and all other resources are available at Rebuild.SpectrumReach.com.
Spectrum Reach also is extending its existing partnership with Waymark to offer a free personalized video to any business or entrepreneur in the country. Businesses of all sizes are able to create customized 30-second commercials for free, to use on digital and social media platforms and on TV.
Charter Communications, Inc. (NASDAQ:CHTR) is a leading broadband connectivity company and cable operator serving more than 29 million customers in 41 states through its Spectrum brand. Over an advanced communications network, the company offers a full range of state-of-the-art residential and business services including Spectrum Internet®, TV, Mobile and Voice.
For small and medium-sized companies, Spectrum Business® delivers the same suite of broadband products and services coupled with special features and applications to enhance productivity, while for larger businesses and government entities, Spectrum Enterprise provides highly customized, fiber-based solutions. Spectrum Reach® delivers tailored advertising and production for the modern media landscape. The company also distributes award-winning news coverage, sports and high-quality original programming to its customers through Spectrum Networks and Spectrum Originals. More information about Charter can be found at corporate.charter.com.