Spectrum Reach Elevates Dan Callahan to Senior Vice President and Chief Revenue Officer

NEW YORK — Spectrum Reach today announced the promotion of Dan Callahan to Senior Vice President and Chief Revenue Officer, succeeding Jason Brown who was named Executive Vice President of Spectrum Reach earlier this year. Callahan will be responsible for all revenue generation activities at Spectrum Reach, leveraging his extensive experience to create new growth opportunities for its advertising and sales capabilities. He will continue to report to Brown and is based in New York City.

Callahan joined Spectrum Reach in 2023 as Group Vice President of National Advertising Sales, overseeing Traditional, Streaming, Addressable, Programmatic, Political, Unreserved and Client Direct channels. During this time, he has effectively reshaped his organization, helped refine the Spectrum Reach go-to-market positioning, identified new revenue streams and exceeded revenue goals.

"Dan's commitment to enhancing the next generation of advertising capabilities has been instrumental in driving revenue growth within the evolving landscape," said Brown. "His strong focus on collaboration and innovation will play a vital role in advancing our data-driven, highly targeted advertising strategies for clients.”

Prior to joining Spectrum Reach, Callahan spent nearly a decade at Fox Networks Group where he held multiple senior advertising sales positions. In his most recent role as Senior Vice President of Data Strategy and Sales Innovation, he was responsible for developing cross-screen audience-based sales strategies and go-to-market materials to enhance advertiser results. Previously he held various positions at Fox News Digital Media including Director of Programmatic Sales. Callahan holds a bachelor’s degree from Wake Forest University.

About Spectrum Reach 

Spectrum Reach®, the advertising sales business of Charter Communications, Inc. (NASDAQ:CHTR), provides custom advertising solutions for local, regional and national clients. Operating in 36 states and 91 markets, Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services and supported by a 100% U.S.-based workforce. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen. Additional information about Spectrum Reach can be found at spectrumreach.com.

Media Contact

Andrew Russell, Andrew.Russell@charter.com