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Press ReleaseMay 8, 2020

Spectrum Reach and Waymark Offer Free Personalized Video Ads to Businesses Across the Country

Free Custom Videos Available to Businesses for Online and TV Advertising Through May 31

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NEW YORK - Spectrum Reach®, the advertising sales business of Charter Communications, Inc., and Waymark have partnered to offer free custom marketing videos to every business and entrepreneur in the country. Through May 31, businesses of all sizes will be able to create customized 30-second commercials for free, to use on digital and social media platforms and on TV.

“It’s always been a central part of our mission to be our clients’ most trusted and reliable partner,” said David Kline, Executive Vice President, Charter Communications and President, Spectrum Reach. “These are trying times for everyone, but this country is built on the success of local businesses. We want to help these businesses rebound as quickly as possible.”

In partnership with Waymark, the free offer represents Spectrum Reach’s commitment to helping local businesses in communities across the country continue to grow and succeed during these challenging times. With free video creative, businesses everywhere can stay connected with their local community, and quickly and easily inform audiences of new developments, initiatives, and updates as they occur. To date, over 3,100 videos have been produced as a result of the offer.

“Every business in America has a message they need to get out right now,” said Nathan Labenz, Founder and CEO of Waymark. “It is important to support the entrepreneurship and business community, which is why we are partnering to provide these resources free of charge.”

Spectrum Reach also is offering 20 percent off to any business that uses their new Waymark commercial to buy their first TV campaign, to help support businesses within its footprint continue to stay top-of-mind with their customers.

Waymark’s video platform is uniquely suited to help businesses reach their audiences due to the incredible ease of use, customizability, and rapid delivery of quality video. Business owners can customize videos with their own logos, marketing copy, brand colors, images, and more – all from an internet browser in just a few minutes. The resulting videos are ideal for use across social media, digital advertising, and TV commercials.

More details, including information on how to use these free templates to create a video, is available here.

About Charter

Charter Communications, Inc. (NASDAQ:CHTR) is a leading broadband connectivity company and cable operator serving more than 29 million customers in 41 states through its Spectrum brand. Over an advanced communications network, the company offers a full range of state-of-the-art residential and business services including Spectrum Internet®, TV, Mobile and Voice.

For small and medium-sized companies, Spectrum Business® delivers the same suite of broadband products and services coupled with special features and applications to enhance productivity, while for larger businesses and government entities, Spectrum Enterprise provides highly customized, fiber-based solutions. Spectrum Reach® delivers tailored advertising and production for the modern media landscape. The company also distributes award-winning news coverage, sports and high-quality original programming to its customers through Spectrum Networks and Spectrum Originals. More information about Charter can be found at

About Waymark

Waymark empowers anyone to make exceptional video ads in seconds with their premium video templates and online editing tools. Through their technology and partnerships with media companies and franchise brands, the company is working to make agency-quality creative accessible to local advertisers everywhere. Waymark’s online video creation platform makes creating custom, TV-ready commercials affordable and fast for anyone from a global brand to a small business. Waymark is headquartered in Detroit, Michigan, and is online at

Media Contacts

Spectrum Reach 

Stacey Mitch 




Jennifer Horne