Spectrum News Was the Most-Watched News Network by Spectrum Customers in March, Averaging 2.6 Million Viewing Households Daily
STAMFORD, Conn. – Spectrum News was the most-watched news network by Spectrum customers in March, averaging more than 2.6 million daily viewing households on its linear and digital platforms across its 12-state local news footprint. On a month-over-month basis Charlotte (+13%) and Orlando (+9%) had higher increases in Nielsen viewership as compared to local broadcast networks ABC, NBC, and FOX.
For the month, local coverage of elections and severe weather in Texas, and network-wide special coverage of President Biden’s State of the Union address drove Spectrum News viewership increases. Highlights include:
- Spectrum News' network-wide live coverage of President Biden's State of the Union address on March 1 from 9:05 p.m. to 10:10 p.m., recorded higher viewership than CBS, NBC, Fox, and MSNBC, and increased an average of 46% in viewership as compared to the previous 30-day average. Viewership during the speech increased across all markets, with Los Angeles (+76%), Dayton (+57%), Tampa (+51%) and Cleveland (+50%) recording the largest increases in local viewership. Post-address coverage, which aired from 10:10 p.m. to 11:00 p.m., drove viewership increases of 36% as compared to the previous 30-day average during the same time block.
- In Massachusetts, Spectrum News 1 was the most-watched news network among all cable and broadcast channels in Worcester during its exclusive live coverage of the St. Patrick’s Day Parade on March 13 from 12:30 p.m. to 3:00 p.m. During that time period, viewership was up 161% as compared to the previous 30-day weekend average.
- In Texas, Spectrum News 1’s wall-to-wall coverage of severe weather and tornadoes on March 21 from 4:00 p.m. to 10:00 p.m. was eight times higher than The Weather Channel during the same time period, and recorded higher viewership than CBS, FOX, NBC, CNN, FOX News and MSNBC. Coverage drove a viewership increase of 68%, and peaked during the 6 p.m. hour with an even higher viewership increase of 110% above the previous 30-day average.
*Nielsen metrics are based on Live+SD, Total Day household impressions in the following DMAs: Austin, Buffalo, Charlotte, Cleveland, Columbus, Greensboro, Los Angeles, New York, Orlando, Raleigh, San Antonio and Tampa.
About Spectrum Networks
Spectrum Networks is a series of 24/7 news and sports networks owned and operated by Charter Communications, Inc. (NASDAQ:CHTR), a leading broadband connectivity company and cable operator serving more than 32 million customers in 41 states. Spectrum Networks carry distinct, comprehensive, and exclusive local programming on over 30 networks across Charter’s footprint. More information on Spectrum Networks is available at spectrumlocalnews.com.