Spectrum News NY1’s Primary Election Night Coverage Recorded an Increase in Nielsen Viewership of More Than 95% Above Average
Stamford, Conn. – With local and national politics and primary elections taking center stage in June, Spectrum News continued to serve as the trusted source for locally-relevant news and information, averaging more than 2.4 million daily viewing households across its linear and digital platforms throughout its 12-state footprint.*
In Spectrum News’ Nielsen-rated markets, Spectrum News 1 in Charlotte recorded a 16.4% month-over-month increase in viewership, outpacing the local broadcast networks and CNN, Fox News and MSNBC. Columbus (12.5%) and Cleveland (12.1%) also recorded month-over-month ratings growth, with higher increases in viewership than local broadcast stations ABC, CBS, Fox and NBC.**
Other viewership highlights for June include:***
- On June 28, Spectrum News NY1’s live Primary Election Night coverage from 7 p.m. to 11 p.m. EST recorded significant increases in Nielsen viewership, more than 95% above the previous 30-day average. During the four-hour live coverage, NY1 ranked higher in viewership than ABC, CBS, FOX and NBC, as well as CNN and Fox News.
- In New York State, Spectrum News’ live Republican Gubernatorial Primary debate between Andrew Giuliani, Harry Wilson, Rep. Lee Zeldin, and Rob Astorino on June 20 from 7 p.m. to 8:30 p.m. EST, recorded viewership increases for Spectrum News 1 Upstate New York networks (22%) and Spectrum News NY1 (14%) as compared to the previous 30-day averages.
- In Los Angeles, Spectrum News 1’s live California Primary Election Night coverage on June 7 from 8 p.m. to 9:30 p.m. PST, drove an increase in viewership of 11%. During the live coverage, Spectrum News 1 recorded higher viewership than local broadcast stations ABC, CBS, CW and FOX, as well as CNN, Fox News and MSNBC.
- In Wisconsin, Spectrum News 1’s full-day viewership on June 15 during inclement weather recorded an increase of 39% above the average, and was more than eight times higher than The Weather Channel. The Spectrum News App in Wisconsin recorded the most traffic to the app since launch, with more than 2,500 users visiting that day.
- On June 9, Spectrum News’ network-wide live coverage of the U.S. House Select Committee’s January 6th attack hearings from 8 p.m. to 9:55 p.m. EST recorded an average increase in viewership of 19% across all markets, averaging higher viewership than CBS, FOX, NBC and CNN.
- On June 24, Spectrum News’ network-wide live coverage of the U.S. Supreme Court’s decision to overturn Roe v. Wade from 10:15 a.m. to 12:30 p.m. EST averaged 77% more viewership across Spectrum News’ 12-state footprint than ABC, Fox, and NBC, as well as CNN and MSNBC.
*Spectrum set-top box data is sourced from all markets where Spectrum News has distribution, and are based on a minimum threshold of five consecutive minutes of viewing on one station to count as a viewing HH.
**Nielsen metrics are based on Live+SD, Total Day household impressions in the following DMAs: Austin, Buffalo, Charlotte, Cleveland, Columbus, Dallas, Greensboro, Los Angeles, Milwaukee, New York, Orlando, Raleigh, San Antonio and Tampa.
***Ratings averages are as compared to the previous 30-day average.
About Spectrum Networks
Spectrum Networks is a series of 24/7 news and sports networks owned and operated by Charter Communications, Inc. (NASDAQ:CHTR), a leading broadband connectivity company and cable operator serving more than 32 million customers in 41 states. Spectrum Networks carry distinct, comprehensive, and exclusive local programming on over 30 networks across Charter’s footprint. More information on Spectrum Networks is available at spectrumlocalnews.com.