On Air and Online: Spectrum Business Powers Globecast Americas’ Broadcast Evolution

Millions of viewers get TV and streaming content — the 6 o’clock news, the local weather, their favorite shows — from Globecast Americas every day. That content previously was sent from the studio to the TV in your living room via satellites. But evolving viewing habits and new technologies have changed the game.

When Globecast was planning to relocate its U.S. headquarters to Westlake Village, California, they weren’t just thinking about a new office. They were thinking about a highly adaptable, internet-connected hub that could handle the rising complexity of doing business in one of the world’s busiest broadcast markets.

Spectrum Business delivered. Working with Globecast during the relocation planning phase, Spectrum Business helped design a network foundation that could keep content moving quickly, securely and reliably from day one.

The solution brought together ultra-fast, low-latency connectivity, scalable bandwidth, dedicated internet access, managed WiFi and cloud-based communications — giving Globecast the technical infrastructure it needs to succeed and the confidence to transition into the new facility without operational downtime.

Out With Satellites, In With Cloud and Edge Delivery

Today, cloud and edge computing are transforming how broadcasters get content to viewers. Globecast’s new headquarters is designed for digital-first workflows, using cloud platforms and edge nodes for centralized content processing and smoother delivery.

For Globecast, that shift requires more than a fast connection. It requires a resilient, flexible environment built to support live content, expanding operations and increasing customer demand. And Spectrum Business helped create it, with a multi-layered network approach designed to keep critical broadcast operations connected, protected and ready to perform.

Setting the Standard for Reliable Content Delivery

Globecast’s success depends on delivering content with zero interruptions as demand rises and viewing habits continue to shift.

“We’re positioning ourselves to design, build and maintain an operation that’s technology fast-forward and able to provide managed services to our clients across every fluctuation in our turbulent market,” said Eddie Ferraro, Managing Director, Globecast Americas. “Being able to count on this strong, trust-based relationship with Spectrum Business is something I see as a major competitive advantage for us in the years ahead.”

With Spectrum Business, Globecast got the foundation it needs to both succeed in today’s marketplace and adapt as content delivery becomes more complex and internet driven.

Read the full case study and see what Spectrum Business can do for your organization here.