Attainable Luxury at Scale: ZLINE Kitchen and Bath Keeps Operations Moving With Spectrum Business

ZLINE Kitchen and Bath is redefining "luxury" by delivering high-quality appliances and plumbing fixtures at prices accessible to everyday homeowners. Its whole operation – sales, service, fulfillment – runs on cloud infrastructure supported by Spectrum Business, enabling ZLINE’s same-day range hood fulfillment, video content for social media advertising and real-time inventory management across multiple distribution centers happen seamlessly.

Speed isn’t enough, though. The system has to be reliable, too. And because everything depends on cloud access, even brief outages can cascade across teams, facilities and customers. For ZLINE, network disruptions don't just slow operations – they interrupt the customer experience.

That's why uptime wasn't optional. It was foundational.

Scaling Without the Overhead

When Andrew Zuro founded ZLINE, he built the company lean by design. A small IT team manages everything from cloud infrastructure to security to network operations. As the company scaled – opening distribution centers in Nevada, Ohio and Tennessee, expanding product lines, growing its customer base – that lean approach could have become a bottleneck. Instead, it became an advantage.

Spectrum Business delivered Dedicated Fiber Internet paired with Managed Network Services powered by Cisco. The result: ZLINE gained enterprise-grade infrastructure without the enterprise-grade headcount.

"Our own IT teams are able to direct their focus to larger issues rather than maintaining a network day-to-day," says Andrew Zuro, Founder and President of ZLINE Kitchen and Bath.

Today, that focus means building the systems that will power ZLINE's next chapter – not troubleshooting network problems.

ZLINE's distribution facilities are now connected through a cloud-based Managed Network service that adapts to demand, new locations and emerging technologies. This service provides wired and WiFi connectivity across devices including cameras and switches within a location, while also providing secure connections to the cloud for monitoring – supporting business continuity while protecting valuable inventory.

From Today's Operations to Tomorrow's Intelligence

The infrastructure Spectrum provides today does something else: It positions ZLINE for the future.

"For a business like ZLINE that depends on speed and precision, uptime isn't optional – it's foundational," explains Troy Dixon, Vice President of Mid-Market Sales, Spectrum Business.

That foundation now enables more than reliable fulfillment. It supports emerging AI-powered capabilities across the business – from automation that optimizes product distribution and identifies operational issues before they escalate, to AI-enhanced customer support and augmented reality shopping experiences that let customers visualize products in their homes before they buy.

For ZLINE, connectivity has become the operating system of the business. It powers speed today – and it enables innovation tomorrow.

Read the full case study here.