CorporateJuly 12, 2011
Charter Muscles Up With Latest Fitness Videos and Workouts for Customers With ExerciseTV On Demand
LOS ANGELES and ST. LOUIS, July 12, 2011 /PRNewswire/ -- Charter Communications, Inc. (NASDAQ: CHTR), the fourth-largest cable operator in the United States, has buffed up its programming lineup by adding ExerciseTV On Demand, the free fitness and lifestyle on-demand channel from ExerciseTV, the leading digital fitness network and part of NBCUniversal.
Charter, which already offers digital TV customers instant access to thousands of the newest movie releases, television shows and other programming, will now offer ExerciseTV On Demand with the latest fitness videos and workouts from the hottest celebrity trainers and fitness experts, with new titles every month.
"Cable TV has evolved well beyond the couch potato days. Today television brings us entertainment, information and interaction, with choice and control to choose what to watch when you want," said Kara Lamberti, Charter's Senior Director, Video Product Management. "Charter technicians know firsthand that many customers' TVs are located directly in front of treadmills, elliptical machines and other exercise equipment. Expending energy is good for our bodies and minds, and exercise doesn't have to happen at a gym. A good workout can be at home in front of your TV, at your convenience."
ExerciseTV On Demand brings full workouts of all types, from cardio and abs, to yoga and dance – all available for free to Charter digital customers anytime. Expert fitness professionals including Jillian Michaels, Jackie Warner, trainers from the trend-setting Crunch gyms, Chris Freytag, Billy Blanks Jr., and more have videos in the ExerciseTV on-demand library.
Only about 22 percent of American adults engage in regular, sustained physical activity for at least 30 minutes five times a week, and only 15 percent exercise both regularly and vigorously. "Finding time to exercise isn't easy between juggling work and family," said Ms. Lamberti. "Motivating yourself to fit in a workout at the gym isn't easy either and ExerciseTV On Demand makes exercise convenient, easy and fun."
Charter digital customers can watch any of ExerciseTV's available fitness and workout videos at any time that fits their schedule. ExerciseTV On Demand is also the home for workouts from highly anticipated fitness DVDs before they hit stores, as well as complete workout plans for total fitness.
New titles added this month for Charter digital customers to enjoy include the brand new "The Butt Bible" fitness system, featuring innovative video workouts with international top fitness model and Swedish personality Pauline Nordin, from the Nordic version of NBC's "The Biggest Loser."
"Charter customers have a powerful, free and effective way to get in shape this summer," states Chris Mansolillo, President of ExerciseTV. "Now their remote control is a powerful piece of workout equipment that is the first step in starting a healthy workout routine right in their home."
To access ExerciseTV, simply go to Channel 1 or press the On Demand button on your remote. Select Sports Free, then ExerciseTV.
ExerciseTV, a division of NBCUniversal, is the leading digital fitness network providing fitness videos, fitness television programming, DVDs, workout plans, and online fitness communities along with tips for healthy lifestyles and effective exercising. ExerciseTV is available online at www.ExerciseTV.tv in 43 million digital television homes and 1.1 million U.S. hotel rooms as free video-on-demand programming, plus across a myriad of platforms including free smartphone applications, iTunes, AppleTV, YouTube, Hulu and as a free SmartTV app for Samsung televisions. ExerciseTV was founded by personal fitness pioneer Jake Steinfeld of "Body by Jake."
Charter (NASDAQ: CHTR) is a leading broadband communications company and the fourth-largest cable operator in the United States. Charter provides a full range of advanced broadband services, including advanced Charter TV® video entertainment programming, Charter Internet® access, and Charter Phone®. Charter Business® similarly provides scalable, tailored, and cost-effective broadband communications solutions to business organizations, such as business-to-business Internet access, data networking, business telephone, video and music entertainment services, and wireless backhaul. Charter's advertising sales and production services are sold under the Charter Media® brand. More information about Charter can be found at charter.com.
SOURCE Charter Communications, Inc.