Press ReleaseMarch 17, 2021
Charter Communications Promotes Alison Hellman to Senior Vice President, Content, Strategy and Marketing for Spectrum Networks
Promotion Follows Successful Launch of Spectrum News App and Expansion of Spectrum News Into New Markets
STAMFORD, Conn. – Charter Communications, Inc. today announced the promotion of Alison Hellman to Senior Vice President of Content, Strategy and Marketing for Spectrum Networks. Hellman most recently led the successful launch of the Spectrum News App, available to all Spectrum residential customers, including internet–only, which has nearly one million downloads to date. The app offers a broad portfolio of content, including unique local news, exclusive reporting, podcasts, weather and the live streams of all Spectrum Networks linear channels. She has also played a pivotal role in the expansion of the Spectrum Network’s footprint, with recent network launches in Dallas, TX and Asheville, NC.
“Alison’s leadership and deep understanding of audience behavior and marketplace dynamics have been key to the successful expansion of Spectrum Networks into new markets,” said Mike Bair, Spectrum Networks Executive Vice President, to whom Hellman will continue to report. “She has built a best-in-class social and marketing operation, expanding Spectrum News’ audience and leading growth initiatives to drive additional value for our consumers, giving them the ability to watch our news content wherever and whenever they want.”
In her new role, Hellman will oversee content and product initiatives, as well as digital strategy for Spectrum Networks’ more than 30 local networks across the country. Along with her new responsibilities, she will continue to manage insights and research, marketing, partnerships, and centralized content (including the Company’s D.C. Bureau and National News Hub and the app).
Hellman joined Spectrum Networks in 2016 as Group Vice President of Marketing. Prior to that she spent seven years at The Madison Square Garden Company, ultimately serving as the Senior Vice President of Marketing and Promotion, and nearly three years at Rainbow Media (now AMC Networks) in various marketing and digital roles. She is a graduate of The George Washington University in Washington, DC.
Charter Communications, Inc. (NASDAQ:CHTR) is a leading broadband connectivity company and cable operator serving more than 31 million customers in 41 states through its Spectrum brand. Over an advanced communications network, the company offers a full range of state-of-the-art residential and business services including Spectrum Internet®, TV, Mobile and Voice.
For small and medium-sized companies, Spectrum Business® delivers the same suite of broadband products and services coupled with special features and applications to enhance productivity, while for larger businesses and government entities, Spectrum Enterprise provides highly customized, fiber-based solutions. Spectrum Reach® delivers tailored advertising and production for the modern media landscape. The company also distributes award-winning news coverage, sports and high-quality original programming to its customers through Spectrum Networks and Spectrum Originals. More information about Charter can be found at corporate.charter.com.