InvestorsSeptember 15, 2004
Charter Communications and Leapfrog Online Partner for National E-Tail Program
St. Louis and Chicago – Charter Communications Inc., (Nasdaq: CHTR) and Leapfrog Online, an online customer acquisition services company, are partnering to create a national online “e-tail” program, designed to reach consumers via the Internet and enable them to sign up for Charter High Speed™ Internet Service.
“Consumers want a convenient, easy and direct method to shop for a high-speed Internet provider who serves their area, and they want access to all relevant promotions the provider is offering,” said Mark Guberman, Charter's Director of Retail Channel Development/Marketing. “Leapfrog Online has a proven record of identifying potential customers nationwide on the Web. We are excited about partnering with Leapfrog Online and employing this sophisticated online customer acquisition program, allowing us access to consumers who we have not reached previously.”
The new partnership with Leapfrog Online, will drive online potential broadband consumers for Charter through geographically-targeted Web sites and online networks, search engines, and contextual placements, among other online outlets. In addition, relevant promotional offers will be presented to each individual consumer.
“As more and more households desire high-speed Internet services, they increasingly turn to the Internet to choose a provider. Our program gives the power to the consumer and also allows consumers to take advantage of unique promotional offers,” said Cass Baker, Vice President of Client Service and Development, Leapfrog Online. “Charter Communication's online customer acquisition program will assure their customers' experience is relevant and streamlined, and capture new consumers in markets they may not have been able to tap yet through other marketing means.”
About Charter Communications
Charter Communications, Inc., a broadband communications company, provides a full range of advanced broadband services to the home, including cable television on an advanced digital video programming platform via Charter Digital™ and Charter High-Speed™ Internet service. Charter also provides business-to-business video, data and Internet protocol (IP) solutions through Charter Business™. Advertising sales and production services are sold under the Charter Media® brand. More information about Charter can be found at www.charter.com.
About Leapfrog Online
Founded in 1995, Leapfrog Online (www.leapfrogonline.com) is an industry leader and innovator in online customer acquisition. With its recent growth, Leapfrog Online would rank among the top 20 online marketing services agencies in the nation, by attracting and retaining profitable consumers through branded, consumer-focused online experiences. With a unique performance-based model, Leapfrog Online reliably delivers cost-effective, high-volume results for such clients as Comcast, Adelphia Communications and Time Warner.
Samantha Kelly, Red Chicago for Leapfrog Online, 312-782-7922 (office ), 312-933-4770 (mobile), email@example.com
Dave Mack, for Charter, 303-323-1392, firstname.lastname@example.org