InvestorsJuly 20, 2004
Charter & Turner Partner to Provide the Drama of NASCAR.COM to Broadband Customers
ST. LOUIS and ATLANTA - Charter Communications, Inc. (Nasdaq: CHTR) and Turner Broadcasting System, Inc. (TBS, Inc.) have signed a distribution deal to provide numerous Charter broadband customers with the drama of TrackPass Basic and PitCommand, it was jointly announced today by Dennis Quinn, Executive Vice President, Business Development, TBS, Inc., and Barbara Hedges, Charter Vice President for Broadband Marketing. Terms of the deal were not disclosed.
"TrackPass Basic and PitCommand should prove to be very popular with our High-SpeedTM Internet customers who follow NASCAR," said Hedges. "We continue to look for opportunities to enrich our High-Speed Internet content and given our NASCAR Bush Series sponsorship, TrackPass Basic and PitCommand are naturals."
"We're pleased to partner with Charter Communications and to extend NASCAR.COM's rich brand to their broadband customer base by making TrackPass Basic and PitCommand available," said Quinn. "The power of NASCAR will enhance and improve the broadband experience that Charter offers existing subscribers, in addition to attracting new customers."
"We are excited about the opportunity to bring exclusive NASCAR.COM content to Charter Communications' broadband customers," said Drew Reifenberger, Executive Vice President Turner Sports Program Planning, Acquisitions and Interactive. "Our goal is to provide fans with the best Internet experience possible by providing unrivaled access to NASCAR, allowing them to get closer to the race action."
TrackPass Basic provides broadband customers with live coverage of all NASCAR NEXTEL Cup Series practice, qualifying and race events, as well as all NASCAR Busch Series qualifying and race events. TrackPass Basic features exclusive multimedia content, including in-car audio of nine top NASCAR NEXTEL Cup Series drivers, condensed video versions of NASCAR NEXTEL Cup Series races, originally produced multimedia content, event highlights, and live race audio coverage.
PitCommand, a premium TrackPass feature, is a GPS telemetry application that tracks the position of all 43 NASCAR NEXTEL Cup Series cars in real-time. The PitCommand application allows TrackPass members to see each car's live RPM, speed, braking and throttle data. Each race day, TrackPass customers can customize their PitCommand experience with driver-specific dashboards, full-field leaderboards, a Top-10 mode, or an interactive Viewer's Choice mode.
New this season, TrackPass customers can follow Nextel Cup Qualifying and watch each qualifying driver race virtually against the pole sitter. PitCommand Quals is the newest feature of Nextel TrackPass, expanding Nextel TrackPass' Emmy®-award winning PitCommand race coverage to NASCAR Nextel Cup Series qualifying. This addition doubles the number of PitCommand-covered events each season.
Turner Sports Interactive acquired all of NASCAR's interactive rights in October 2000, becoming the exclusive producer of NASCAR.COM in January 2001. NASCAR.COM is one of the fastest growing sports sites on the Web and is consistently ranked among the top two professional sports league sites on the Internet, having exceeded one billion page views for the last three years. In 2003, NASCAR.COM was awarded an Emmy® by the National Television Academy for its PitCommand application. Along with NASCAR.COM, Turner Sports Interactive is the exclusive producer of PGA.com. They acquired the PGA's interactive rights in June 2002 and immediately assumed exclusive production of PGA.com.
Charter Communications, Inc., a broadband communications company, provides a full range of advanced broadband services to the home, including cable television on an advanced digital video programming platform via Charter Digital(tm) and Charter High-Speed(tm) Internet service. Charter also provides business-to-business video, data and Internet protocol (IP) solutions through Charter Business(tm). Advertising sales and production services are sold under the Charter Media® brand. More information about Charter can be found at www.charter.com.
Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.
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