InvestorsFebruary 13, 2006
Cable Operators Turn to C-COR for Reliable IP Digital Advertising Insertion Platform
DPI Leader C-COR Picks up Additional Markets from Adelphia, Charter, and Comcast
STATE COLLEGE, Pa.--(BUSINESS WIRE)--Feb. 13, 2006--C-COR Incorporated (Nasdaq:CCBL - News), a global provider of interoperable solutions that simplify the transition to on demand networks, continues to cement its leading role in digital ad insertion with three major cable operators expanding their deployment of C-COR's digital program insertion (DPI) solution across the U.S. Adelphia Communications, Charter Communications, and Comcast Spotlight are deploying C-COR's DPI in nine additional markets.
C-COR's advertising platform is now deployed in more than 80 percent of all existing digital advertising markets, making it the leader in deployed IP advertising insertion markets. Charter recently deployed C-COR's IP advertising insertion solution, also referred to as Gigabit Ethernet (GigE) Digital Program Insertion (DPI), in its headquarter market of St. Louis. Adelphia added Cleveland, and six Comcast Spotlight markets- Boston, Denver, Miami, Philadelphia, San Francisco, St. Paul - have deployed or plan to roll out C-COR's IP ad insertion solution.
Charter currently employs C-COR's ad insertion solution in over 50 percent of its footprint, including the operator's first addressable advertising launch in its Riverside, California market. Adelphia and Comcast currently employ C-COR's DPI solution in nine and 15 markets, respectively. Comcast, who has a Spotlight Master Agreement with C-COR, deployed the market's first IP delivered ad insertion solution when it upgraded to C-COR's GigE DPI in Philadelphia in April 2005.
"IP transport has been tremendously important to our business model for delivering next generation advertising cost effectively," said Paul Woidke, Vice President, Technology, Comcast Spotlight. "C-COR gives us an advertising platform that allows us the opportunity to be fully operational within a matter of weeks and offers exceptional scale and flexibility."
"C-COR's expertise in on demand and digital advertising, and its integrated single solution approach for dynamic advertising brings us many operational advantages and cost savings," said Marwan Fawaz, Senior Vice President and CTO for Adelphia Communications. "We are greatly reducing the number of ad servers required to serve both HD and analog, and drastically lowering our operational costs."
"C-COR provides us a reliable solution that is flexible to meet the shifting market demands," said Jim Heneghan, Charter's Senior Vice President of Advertising Sales. "With this expanded relationship with C-COR, we're well prepared for the next generation of digital advertising."
C-COR has more than 120 ad insertion deployments worldwide. C-COR's advanced advertising solution utilizes a highly scalable video streaming platform and provides operators with the channel counts they need to deliver cost-effective addressable advertising. C-COR's DPI server can insert standard definition and high definition MPEG-2 advertising as well as other content, such as news updates, local programming, or long-form "infomercials," into nearly 2,000 cable network channels from a single server. With its proven track record in IP digital ad insertion and on demand, C-COR is developing the next evolution of advertising with dynamic ad insertion for video-on-demand (VOD).
"As more operators continue to transition their systems to digital, they need solutions that can support their current needs as well as capitalize on the opportunities for advanced forms of advertising," said Michael Pohl, President, C-COR Global Strategies group. "C-COR has a solid track record in delivering a fully integrated and solid platform that is able to meet and grow with the operator's needs to support IP ad insertion and more advanced forms of dynamic advertising."
Adelphia Communications Corporation is the fifth-largest cable television company in the country. It serves customers in 31 states, and offers analog and digital video services, high-speed Internet access, and other advanced services over Adelphia's broadband networks.
About Charter Communications
Charter Communications, Inc., a broadband communications company, provides a full range of advanced broadband services to the home, including cable television on an advanced digital video programming platform via Charter Digital(TM), Charter High-Speed(TM) Internet service and Charter Telephone(TM). Charter Business(TM) provides scalable, tailored and cost-effective broadband communications solutions to organizations of all sizes through business-to-business Internet, data networking, video, and music services. Advertising sales and production services are sold under the Charter Media® brand. More information about Charter can be found at www.charter.com.
About Comcast Spotlight
Comcast Spotlight, the advertising sales division of Comcast Cable, delivers cable's power to target viewers most efficiently and effectively. It is focused on moving the industry forward in market consolidation, integrated promotional opportunities, enhanced research, advanced technologies, and innovative products to help local, regional, and national advertisers realize greater value for their investment. Headquartered in New York with offices throughout the country, Comcast Spotlight has a presence in more than 70 markets, including 22 of the top 25 DMAs. Comcast Spotlight is a trademark of Comcast Cable. For more information, visit www.comcastspotlight.com.
C-COR offers world-class, market-focused business solutions for cable operators, telephone companies, broadcasters, and other private and public sector entities that put subscribers in personal control of their entertainment, information, and communication needs. C-COR simplifies the transition to Internet Protocol (IP) demand-oriented networks by delivering interoperable, modular products in sync with IP network upgrade cycles. These solutions bring together software applications, broadband access technology, and a nationwide corps of expert field engineers to enable the delivery of business services; digital program/ad insertion; management and delivery of VOD, VoIP, and HSD; network capacity expansion; centralized office automation for workforce management, network assurance, and subscriber fulfillment; and a variety of outsourced field services that help keep networks operating at peak performance. C-COR's common stock is listed on the Nasdaq National Market (Symbol: CCBL) and is a component of the Russell 2000 Stock Index. For additional information regarding C-COR, visit www.c-cor.com.
Some of the information presented in this announcement constitutes forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements represent the Company's judgment regarding future events, and are based on currently available information. Although the Company believes it has a reasonable basis for these forward-looking statements, the Company cannot guarantee their accuracy and actual results may differ materially from those the Company anticipated due to a number of known and unknown uncertainties. Factors which could cause actual results to differ from expectations include, among others, capital spending patterns of the communications industry, changes in regard to significant customers, the demand for network integrity, the trend toward more fiber in the network, the Company's ability to develop new and enhanced products, the Company's ability to provide complete network solutions, continued industry consolidation, the development of competing technology, the global demand for the Company's products and services, the Company's ability to implement its restructuring and cost reduction measures, and the Company's ability to complete and integrate acquisitions and achieve its strategic objectives. For additional information concerning these and other important factors that may cause the Company's actual results to differ materially from expectations and underlying assumptions, please refer to the reports filed by the Company with the Securities and Exchange Commission.
Sally O. Thiel, 814-231-4402
JLM Partners for C-COR
Helen Chung, 206-381-3600