NEW YORK — Spectrum Reach®, the advertising sales business of Charter Communications, Inc., today introduced a new initiative, “Rebuild My Town,” to help small businesses in local communities across its footprint rebuild and grow. The initiative will feature a monthly speaker series with celebrity entrepreneurs Bethenny Frankel, Daymond John and Marcus Lemonis, hyperlocalized commercials featuring Spectrum Reach clients, and interactive events connecting businesses in local communities.
“In local communities across the country, business owners are looking for ways to navigate a constantly shifting environment,” said Michael Guth, Senior Vice President, Marketing, Spectrum Reach. “With local experts who live and work in our communities, we are best positioned to serve the individual needs of local businesses. Whether it’s to help small businesses show their strength, or big businesses show their localism, we will walk hand-in-hand with business owners to help them achieve their goals.”
Using the power of its brand to provide unrivaled support to help businesses rebuild, Spectrum Reach will bring together three of the top celebrity entrepreneurs in business to provide clients with access to expert guidance and support to help them grow their businesses. Spectrum Reach will host an exclusive monthly “Rebuild My Town” VIP speaker series featuring celebrity entrepreneurs with extensive backgrounds and success in growing small local startups. Daymond John, Star of ABC's Shark Tank, will participate in the webinar in November; Bethenny Frankel, Philanthropist, Entrepreneur, Author and Producer, will lead December’s event; and The Profit’s Marcus Lemonis will participate in the webinar in January. They also will share resources with Spectrum Reach clients on rebuildmytown.com.
To reinforce Spectrum’s commitment to helping local businesses and communities grow stronger together, Spectrum Reach has created hyperlocal, customized TV commercials in local markets across its footprint that feature a local client and introduce a new tagline: “Welcome to Spectrum Reach. Let us show you around the neighborhood.”
At the local level, interactive “Rebuild My Town” events will engage and connect business communities, allowing consumers and businesses to experience Spectrum Reach’s products and services first-hand. In October, Spectrum launched “Rebuild My Town Support Local Mosaics” to encourage support of area businesses during the holiday season. Virtual mosaics will be created in 34 markets using the logo and/or images of local businesses to produce one iconic market image symbolizing the uniqueness independent businesses bring to their communities. More than 3,500 local businesses have submitted images to be included in the virtual mosaics that will be unveiled in each market in December.
Spectrum Reach also will offer businesses customized virtual client experiences and personalized client stops on the “Rebuild My Town” Mobile Tour, which will help fuel local businesses’ rebuilding efforts across the country, from New York to California.
Named the most trusted media sales company in America by the Myers Report, Spectrum Reach harnesses the power of multiscreen advertising for any business, offers a simplified one-stop-shop destination for marketing solutions, and knows what is important to local towns and cities.
Charter Communications, Inc. (NASDAQ:CHTR) is a leading broadband connectivity company and cable operator serving more than 30 million customers in 41 states through its Spectrum brand. Over an advanced communications network, the company offers a full range of state-of-the-art residential and business services including Spectrum Internet®, TV, Mobile and Voice.
For small and medium-sized companies, Spectrum Business® delivers the same suite of broadband products and services coupled with special features and applications to enhance productivity, while for larger businesses and government entities, Spectrum Enterprise provides highly customized, fiber-based solutions. Spectrum Reach® delivers tailored advertising and production for the modern media landscape. The company also distributes award-winning news coverage, sports and high-quality original programming to its customers through Spectrum Networks and Spectrum Originals. More information about Charter can be found at corporate.charter.com.