Spectrum News #1 Cable and Broadcast News Network Among Spectrum Customers in September
STAMFORD, Conn. – Spectrum News ranked as the number one source of news for Spectrum customers in September, averaging more than 2.7 million daily viewing households across its linear and digital platforms in its 10-state footprint. Additionally, Spectrum Networks recorded 12% year-over-year increases in household ratings in September, while MSNBC (-45%), CNN (-37%) and Fox News (-23%) saw year-over-year decreases in viewership in the 11 metered markets where Spectrum News is available.*
“The core of Spectrum Networks’ mission is to deliver meaningful news that fully reflects the diverse perspectives and experiences of our customers and their unique communities,” said Mike Bair, Executive Vice President, Spectrum Networks. “Our ratings in September show that customers increasingly turn to us more than any other network to stay connected and informed. This is a direct result of our thoughtful approach to covering the stories that matter, such as our powerful special commemorating the 20th anniversary of September 11.”
Spectrum Networks’ national special, “Remembering 9/11: 20 Years Later,” was the most-viewed program between 8:30 a.m. and 11:30 a.m. on September 11, more than 13% higher than Fox News during the same time period. In New York City, Spectrum News NY1 and NY1 Noticias, which aired live coverage of the 20th-anniversary commemoration ceremony and special programming from 8 a.m. to 3:30 p.m., saw viewership more than twice as high as ABC, and 67% higher than CNN, MSNBC and Fox News combined. On the Spectrum News App, live streaming of NY1’s coverage was up 82% week-over-week in total time watched.
Other coverage that drove significant increases on linear and digital platforms in September included the California gubernatorial recall election, the first all-civilian SpaceX launch and severe flooding in New York City. Highlights include:
- In Los Angeles, where Spectrum News 1 delivered the only wall-to-wall coverage of the gubernatorial recall from 5 p.m. to 10:30 p.m. on September 14, the network’s extensive coverage reached more households than any other station in the market. During the 5 ½ hour coverage period, viewership increased by 10% as compared to the previous 30-day average during that same time span. On the Spectrum News App, a dedicated recall section saw a 92% increase on Election Day as compared to the previous 30-day average.
- On September 15, Spectrum News 13’s live coverage of the SpaceX launch in Orlando drew over three times the average viewership (+224%) on linear TV. On the Spectrum News App, streaming of News 13’s live coverage during the 8 p.m. hour saw nearly 22 times the average viewership as compared to the previous 30-day average.
- When severe storms and flash flooding caused by remnants of Hurricane Ida impacted New York City on September 2, NY1’s intensive coverage recorded a 33% increase in linear viewership from the August average. On the app, streaming of NY1’s coverage was up over 900% in terms of total time watched, and 550% in terms of starts compared to the previous 30-day average. Specifically, the weather section on the app on the day of the storm had over 250% more visits than average.
*Nielsen metrics are based on Live+SD, Total Day household impressions in the following DMAs: Austin, Buffalo, Charlotte, Cleveland, Greensboro, Los Angeles, New York, Orlando, Raleigh, San Antonio and Tampa.
About Spectrum Networks
Spectrum Networks is a series of 24/7 news and sports networks owned and operated by Charter Communications, Inc. (NASDAQ:CHTR), a leading broadband connectivity company and cable operator serving more than 31 million customers in 41 states. Spectrum Networks carry distinct, comprehensive, and exclusive local programming on over 30 networks across Charter’s footprint. More information on Spectrum Networks is available at spectrumlocalnews.com.