Press ReleaseNovember 1, 2021
Spectrum Networks Outpaced Major Cable News Networks With Year-Over-Year Ratings Growth in October
Four Markets Recorded Higher Month-Over-Month Increases as Compared to CNN, Fox News and MSNBC
STAMFORD, Conn. – Spectrum News saw year-over-year ratings growth in October across its 11 metered markets*, outperforming CNN, Fox News and MSNBC, which dropped an average of 48% in ratings year-over-year. Averaging more than 2.5 million daily viewing households on its linear and digital platforms in October, Spectrum News is the go-to-source for news for Spectrum customers in California, Florida, Kentucky, Massachusetts, New York, North Carolina, Ohio, Texas, Wisconsin, and Maine.
Additionally, on a month-over-month basis, four of the network’s 11 metered markets – Austin (+19%), Los Angeles (+17%), New York (+12%), and Charlotte (+7%) – had the largest increase in Nielsen household ratings as compared to CNN, Fox News and MSNBC.
Locally, extensive live coverage of national and local news and weather events during the month drove increases in viewership and engagement in several markets. Highlights include:
- Driven by comprehensive coverage of tornado warnings in Florida on October 28, the Spectrum News App in Florida recorded its second-highest daily visits to the app (201,000) since launching July 2020.
- Spectrum News NY1’s coverage of the Nor’easter that impacted New York City on October 26 drove a 19% increase in full-day household ratings compared to the previous 30-day average.
- Spectrum News 1’s extensive coverage of heavy rains and flooding in North Carolina drove increases in full-day viewership twice during the month: 10% (October 9) and 6% (October 16) as compared to the previous 30-day average.
- In Kentucky, Spectrum News 1’s live coverage of the Blue Origin launch with actor William Shatner on October 13 drove overall viewership increases of 7% as compared to the previous 30-day average during that time period (10:46 a.m. – 11:15 a.m.). In Lexington and Louisville, Spectrum News 1 ranked as the second most-watched news channel among Spectrum customers during the coverage time.
- In Los Angeles, Spectrum News 1’s continuous coverage and live updates of the 25,000-gallon spill off the coast of Huntington Beach from October 3-5 drove full-day increases in viewership of 3% as compared to the previous 30-day average.
*Nielsen metrics are based on Live+SD, Total Day household impressions in the following DMAs: Austin, Buffalo, Charlotte, Cleveland, Greensboro, Los Angeles, New York, Orlando, Raleigh, San Antonio and Tampa.
About Spectrum Networks
Spectrum Networks is a series of 24/7 news and sports networks owned and operated by Charter Communications, Inc. (NASDAQ:CHTR), a leading broadband connectivity company and cable operator serving more than 31 million customers in 41 states. Spectrum Networks carry distinct, comprehensive, and exclusive local programming on over 30 networks across Charter’s footprint. More information on Spectrum Networks is available at spectrumlocalnews.com.