Spectrum Fuels Dallas-Based Apothecary’s Global Connections

In the heart of Dallas’s design district, there’s a boutique that transports visitors to far-off destinations with just a whiff of a perfume bottle. Malibu Apothecary, founded by Claire Ellis, isn’t just a fragrance studio – it’s a place where memories from the breezy crispness of the Côte d'Azur to the citrus-infused balmy Kenya coastline are crafted through the art of scent. 

“Malibu, California, is my happy place,” shares Claire. “I grew up going to the beach there, and it’s where I find inspiration for destination-inspired scents.” The company’s signature fragrances and eco-friendly candles draw from Claire’s travels and where she’s lived, and each scent tells a story. Reliable, fast connectivity is essential for Malibu Apothecary’s business model, allowing Claire to create and share her bespoke fragrances with clients – no matter where they are.  

With her unique approach, blending traditional craftsmanship with modern technology, Claire designs luxurious custom scents for hotels, tourism boards and individuals. Spectrum’s connectivity services enable her to wirelessly link to scent machines, create customer profiles, use drones for photography and interact with her global clientele.   

“We use Spectrum to create an immersive experience for customers around the world, touching on all of our senses,” Claire explains. “From Spotify playlists to curating signature scents to visiting properties virtually, technology allows us to create a seamless, engaging and personalized customer experience.”   

Malibu Apothecary’s customers can design their own custom scents, which are then stored in the cloud for easy reordering. This allows a bride to recreate her custom wedding perfume for future anniversaries or a client to replicate her grandmother’s scent. Spectrum Business’s reliable Internet ensures Malibu Apothecary can quickly access any customer’s fragrance recipe from the cloud, on any device.   

“Claire’s vision for creating unique scents is matched by her need for fast, dependable connectivity,” said Marcia Brazona, Senior Account Executive, Spectrum Business Sales for the Texas Region. “With Spectrum Business, she can maintain seamless communication with her clients while also ensuring her store operations, like the scent kiosks, are running smoothly. It’s gratifying to see our services make such a tangible difference for Malibu Apothecary.”  

As the company scales for growth, technology remains at the heart of its operations and how Claire will enhance her processes and connect with a broader audience – with Spectrum’s array of services there to support her, backed by a 100% commitment to keeping her business connected whenever and wherever needed.   

With Spectrum Business, customers get robust connectivity services and responsive support to help their small business thrive in the modern digital world. 

Learn more about what they can provide for our business customers.