NEW YORK — Spectrum Reach, the advertising sales business of Charter Communications, Inc., (NASDAQ: CHTR), and Beachfront, the sell-side ad server built for convergent TV, today announced a partnership that allows Spectrum Reach to serve ads in a programmatic fashion across traditional set-top box TV, connected TV and online video platforms in a privacy-focused manner.
“Our collaboration with Beachfront is moving the industry forward by unlocking the massive scale of linear TV and providing programmatic TV buyers with new inventory sources,” said Rob Klippel, Senior Vice President, Advertising Products & Strategy, Spectrum Reach. “For Spectrum Reach, the innovation achieved through this partnership will empower advertisers to more efficiently and effectively reach their audiences across all TV platforms, in a privacy-focused way.”
Spectrum Reach’s patent pending technology, which is powered in part by Beachfront’s sell-side ad server, enables the scalable insertion and delivery of linear advertising in a QAM set-top box environment. The partnership with Beachfront will allow Spectrum Reach to sell linear and streaming TV inventory in a more automated, fluid, and interoperable manner, enabling advertisers to buy premium, multi-screen media on an impression-basis through a unified marketplace.
"As CTV and traditional cable TV have converged, media owners and distributors have sought more consolidated, efficient ways to manage and monetize their premium ad inventory," said Chris Maccaro, CEO of Beachfront. “Our partnership with Spectrum Reach is another exciting example of how Beachfront’s award-winning technology is helping modern TV media sellers unlock the full value of their multi-screen inventory and streamline ad operations.”
At launch, advertisers and programmatic traders can buy this unique convergent TV supply from Spectrum Reach and Beachfront through approved demand-side platform (DSP) partners. In accessing and activating this inventory, media buyers are afforded the ability to reach highly-engaged, subscriber-authenticated audiences across brand-safe TV programming.
About Spectrum Reach
Spectrum Reach®, the advertising sales business of Charter Communications, Inc. (NASDAQ:CHTR), provides custom advertising solutions for local, regional and national clients. Operating in 36 states and 91 markets, Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen. Additional information about Spectrum Reach can be found at spectrumreach.com.
Beachfront is the sell-side ad server built for convergent TV. Our technology enables real-time, unified ad serving and monetization across all TV and video endpoints, including connected TV (CTV), set-top box VOD, spot linear, and national addressable television. Leading media owners, programmers, and distributors, such as AMC, CW, Dish, LG, Pluto, Univision, and VIZIO, utilize Beachfront’s TV-first tech stack to drive advertising revenue, improve ad operations, and deliver premium ad experiences to their viewers. Founded in 2007, Beachfront is an independent, private equity-backed company based in New York City. In 2017, former U.S. Secretary of Commerce Penny Pritzker, through her investment firm PSP Partners, acquired a majority stake in Beachfront along with Growth Catalyst Partners. Learn more at beachfront.com.