STAMFORD, Conn. – Spectrum News saw strong growth in November across its 11 metered markets*, recording an average month-over-month increase in Nielsen household ratings of 9% as compared to ABC, CBS, NBC and Fox, which decreased an average of 3% in ratings. More significantly, Spectrum News’ year-over-year ratings also increased, recording 4% growth over November 2020 while CNN, Fox News and MSNBC’s ratings dropped an average of 44% year-over-year. Additionally, Spectrum Networks expanded its local news footprint from 10 to 11 states with the launch of Spectrum News to customers in Hawaii via the Spectrum News App on November 17, its second digital-only news platform launched within the last three months.
Five of the network’s 11 metered markets*, Raleigh (18%), New York (14%), Austin (7%), Los Angeles (5%) and San Antonio (2%), had higher month-over-month Nielsen ratings growth as compared to NBC, CBS, ABC and Fox. In Greensboro (35%) and Cleveland (30%), Spectrum News recorded larger month-over-month ratings increases than CNN, Fox News and MSNBC.
Including the Spectrum News App in Hawaii, more than 2.6 million viewing households turned to Spectrum’s linear and digital news platforms daily across California, Florida, Hawaii, Kentucky, Massachusetts, New York, North Carolina, Ohio, Texas, Wisconsin, and Maine – a 6% increase in daily viewership from October.
Breaking news coverage of the Kyle Rittenhouse trial in Wisconsin, election coverage in New York and live high school football programming in Ohio drove viewership increases and engagement in November. Highlights included:
- Spectrum News NY1’s extensive election night coverage on November 2 increased full-day linear viewership more than 15% over the previous 30-day average. Notably, between the hours of 5 p.m. and 11 p.m. on election night, viewership spiked 42% above the 30-day average during that same time period.
- On the Spectrum News App, the live feeds of both NY1 (NYC) and Spectrum News 1 in Upstate New York’s election night coverage were each streamed 77% more as compared to the previous 30-day average. On Election Day, visitors to the Election Hub: Voter Guide on the Spectrum News App spent 42% more time on the section than visitors viewing other content on the app.
- Traffic to Spectrum News’ New York websites on Election Day (11/2) saw notable increases in engagement as compared to the previous 30-day average. Unique visitors were up an average of 37%, page views increased by an average of 43%, total time spent on the websites was up an average of 57%, and average time per visitor increased by an average of 15%.
- In Wisconsin, Spectrum News 1’s coverage of Kyle Rittenhouse’s testimony on November 10, and closing arguments on November 15, recorded over twice the viewership as compared to the previous 30-day averages, respectively.
- Spectrum News 1’s live Ohio High School Athletic Association (OHSAA) Friday Night football game broadcasts on November 26 recorded over twice as much viewership as compared to the previous 30-day average.
*Nielsen metrics are based on Live+SD, Total Day household impressions in the following DMAs: Austin, Buffalo, Charlotte, Cleveland, Greensboro, Los Angeles, New York, Orlando, Raleigh, San Antonio and Tampa.
About Spectrum Networks
Spectrum Networks is a series of 24/7 news and sports networks owned and operated by Charter Communications, Inc. (NASDAQ:CHTR), a leading broadband connectivity company and cable operator serving more than 31 million customers in 41 states. Spectrum Networks carry distinct, comprehensive, and exclusive local programming on over 30 networks across Charter’s footprint. More information on Spectrum Networks is available at spectrumlocalnews.com.