Multimedia and Direct Mail Marketing Programs Recognized
ST. LOUIS--(BUSINESS WIRE)--Jun. 11, 2009--
Charter Communications, Inc. (PINK OTC: CHTRQ) today announced that its Live
It with Charter™ customer loyalty program has been recognized by
both the New England Direct Marketing Association (NEDMA) and CableFAX
Daily for its successful multimedia and direct mail marketing campaigns
in 2008 and 2009.
NEDMA, the oldest regional direct marketing association in the country,
each year recognizes creative and strategic marketing achievements in
New England that produce dramatic results. Charter was recognized at the
28th annual NEDMA Award Show, June 10 at the Roxy in
Boston. CableFAX Daily is the cable industry's most respected daily news
publication and longtime sponsor of the CableFAXIE awards, which
recognize the year’s outstanding marketing and communications
initiatives in the highly competitive and dynamic cable arena.
“Charter understands the need to go beyond our customers’ expectations
in order to differentiate ourselves from our competitors,” said Phil
Bellaria, Vice President of Customer Loyalty at Charter. “Charter is
focused on continuously improving the end-to-end customer experience and
providing value with the Charter Bundle®. We’ve increased our
number of customer care agents, upgraded the technology used by our
employees, and we’ve enhanced agent training to better serve our
customers. The Live It with Charter program helps us let our
customers know that we appreciate them. We are honored to be recognized
with these awards for the growth and success of our Live It with
Charter marketing campaigns.”
Originating in Charter’s East Division, the Live It with Charter
program launched in February 2007 and rolled out nationwide in July
2008. With the rising popularity of the program and steady increase in
memberships, Charter expects Live It customer participation to
double in 2009.
Enrolling in the program is simple, and after registering, participants
begin earning points based on their Charter subscription – the more
services used in a home, the more points earned. Live It members
can redeem these points for unique prizes, including celebrity events
and sweepstakes, concerts, vacation packages, and discounts, plus the
newest, hard-to-get products straight from favorite programs and
channels. To learn more about Live It with Charter, visit www.liveitwithcharter.com,
or call toll-free 1-877-654-8348.
Over the past several months Charter has given away hundreds of
thousands in cash, travel, electronics and unique experiences, including
a tour of the HGTV Dream Home in California Wine Country, Food Network’s
Diners, Drive-Ins and Dives travel packages, a fishing experience from
the Sportsman Channel, a backstage visit to the Miss America Pageant in
Las Vegas, HDTVs, Wii gaming systems, home and garden makeovers, and
much, much more.
Charter collaborates on its loyalty program with Epsilon, a multichannel
marketing company and an Alliance Data subsidiary (NYSE: ADS). Epsilon
has assisted Charter in managing the program’s website, dashboards,
technology platform, email platform (DREAM), data services, analytics,
strategy and creative.
About Charter Communications
Charter Communications, Inc. is a leading broadband communications
company and the fourth-largest cable operator in the United States.
Charter provides a full range of advanced broadband services, including
advanced Charter Digital Cable® video entertainment programming, Charter
High-Speed® Internet access, and Charter Telephone®. Charter Business™
similarly provides scalable, tailored, and cost-effective broadband
communications solutions to business organizations, such as
business-to-business Internet access, data networking, video and music
entertainment services, and business telephone. Charter's advertising
sales and production services are sold under the Charter Media® brand.
On March 27, 2009, Charter filed a pre-arranged plan and Chapter 11
petitions in the United States Bankruptcy Court for the Southern
District of New York. Charter believes its operations are strong and
expects to continue operating as usual during the financial
restructuring. More information about Charter can be found at www.charter.com.
Epsilon is the industry’s leading marketing services firm. Ad Age ranks
Epsilon #1 U.S. Direct Marketing Agency. Services include strategic
consulting, database and loyalty technology, proprietary data,
predictive modeling and a full range of creative and interactive
services including brand and promotional development, web design, email
deployment, search engine optimization and direct mail production. In
addition, Epsilon is the world's largest permission-based email
marketer. Epsilon is an Alliance Data company. For more information,
or call 1-800-309-0505.
Source: Charter Communications, Inc.
Anita Lamont, 314-543-2215