CorporateSeptember 15, 2011
Charter Makes Buying Cable Advertising Easier and More Effective by Offering AT&T U-verse Inventory
ST. LOUIS, Sept. 15, 2011 /PRNewswire/ -- Charter Media, the advertising sales division of Charter Communications (NASDAQ: CHTR), and AT&T AdWorks, the national advertising sales division of AT&T, today announced an agreement making it more simple and effective for advertisers to reach television viewers. Through this agreement, Charter Media will sell advertising spots across more than 50 popular ad supported cable networks like USA, Food Network and ESPN HD.
Charter will begin representing AT&T U-verse® advertising inventory in St. Louis for commercials airing on and after October 31, with more markets launching in the coming months.
"Advertisers will enjoy an easier, more effective way to increase their reach," said Jim Heneghan, President of Charter Media. "Our strategy is to provide more comprehensive customer solutions across multiple platforms to help our clients grow their businesses. This agreement is one more way we're helping expand productivity and effectiveness."
"AT&T AdWorks is excited to work together to make AT&T U-verse inventory available to local market television advertisers through the Charter Media sales team," said Greg McCastle, senior vice president of AT&T and head of AT&T AdWorks. "This agreement adds significant value to the local advertising offerings as provided by the Charter Media sales team and creates a streamlined process for media buyers in terms of seamless planning and buying."
NCC, the nation's largest spot cable sales organization, will manage multi-market buys on both the Charter and AT&T U-verse TV services for national advertisers.
Charter (NASDAQ: CHTR) is a leading broadband communications company and the fourth-largest cable operator in the United States. Charter provides a full range of advanced broadband services, including advanced Charter TV® video entertainment programming, Charter Internet® access, and Charter Phone®. Charter Business® similarly provides scalable, tailored, and cost-effective broadband communications solutions to business organizations, such as business-to-business Internet access, data networking, business telephone, video and music entertainment services, and wireless backhaul. Charter's advertising sales and production services are sold under the Charter Media® brand. More information about Charter can be found at charter.com.
SOURCE Charter Communications, Inc.