Press ReleaseAugust 25, 2022
¡Gol! Charter Kicks Off Soccer Skills Contest for Chance to Appear in Commercial With Mexican Soccer Star Andrés Guardado
Facebook Footskills Contest Part of Spectrum’s New World Cup Marketing Campaign in Partnership with Telemundo and Peacock Premium
Update: The deadline to submit videos for the Andres Guardado soccer tricks contest has been extended to September 26.
STAMFORD, Conn. – Today, Charter announced a Facebook soccer kick contest where the winner will appear in a Spectrum commercial with Mexican soccer star Andrés Guardado. From now until September 26, soccer fans and fanatics can submit a video of themselves via email at firstname.lastname@example.org performing their best freestyle trick shot. A panel of judges will choose the player with the slickest soccer skills to appear with Guardado in a new TV ad spotlighting Charter’s wireless service, Spectrum Mobile, to air during the 2022 World Cup.
The contest is part of Charter’s new multimedia marketing campaign featuring Guardado to promote Spectrum’s products and services as the best way for soccer fans to enjoy all their favorite World Cup action in Spanish. Charter kicked off the campaign this week with its first commercial starring Guardado, which offers new customers who sign up for its Hispanic-themed TV package, Spectrum Mi Plan Latino, and Spectrum Internet 12 months of Peacock Premium at no additional cost. Telemundo Deportes is the exclusive Spanish-language home of the FIFA World Cup Qatar 2022™ taking place this fall. The network is prepared to deliver the most ambitious coverage in Spanish-language history with all 64 matches live, including all four games on Thanksgiving Day. Peacock will provide live coverage of all matches live and a dedicated 24/7 channel with exclusive content.
"The World Cup is the most-watched sporting event in the world, and the anticipation and passion that soccer fans experience is profound – especially with our Spanish-speaking customers,” said Marisol Martinez, Vice President of Multicultural Marketing for Charter. “The combination of Mi Plan Latino, Spectrum Internet and Peacock Premium will give our customers the ability to watch all their favorite World Cup teams and matches in Spanish on any device at anytime, anywhere, and our partnership with Andrés Guardado will help us connect with the avid Hispanic soccer community across the U.S. while giving one lucky fan the chance to share their fútbol skills with one of the greatest midfielders in the game today.”
Charter’s new campaign with Guardado is aimed at building awareness of the company’s Spectrum TV, Internet and Mobile services for Spanish-speaking customers leading up to the World Cup, which runs from November 20 to December 18. Along with the new commercial that began airing nationally this week, the campaign will feature additional TV spots with Guardado, digital-only videos and social media activities, including the soccer trick contest and other special events. More information is available at www.spectrum.com/fútbol.
Charter Communications, Inc. (NASDAQ:CHTR) is a leading broadband connectivity company and cable operator serving more than 32 million customers in 41 states through its Spectrum brand. Over an advanced communications network, the company offers a full range of state-of-the-art residential and business services including Spectrum Internet®, TV, Mobile and Voice.
For small and medium-sized companies, Spectrum Business® delivers the same suite of broadband products and services coupled with special features and applications to enhance productivity, while for larger businesses and government entities, Spectrum Enterprise provides highly customized, fiber-based solutions. Spectrum Reach® delivers tailored advertising and production for the modern media landscape. The company also distributes award-winning news coverage, sports and high-quality original programming to its customers through Spectrum Networks and Spectrum Originals. More information about Charter can be found at corporate.charter.com.