Skip to main content
Small business owner using his laptop at his place of business

Press ReleaseApril 13, 2023

Spectrum Reach’s 2023 ‘Pay It Forward’ Program to Support More Than 700 Multicultural Businesses Nationwide

Now in its Third Year, the Locally-Focused Initiative is Helping Businesses in More Than 40 Markets with Free Advertising, Creative Services and Resources

Share Article:

NEW YORK – Spectrum Reach, the advertising sales business of Charter Communications, Inc., (NASDAQ: CHTR) today announced that it will help more than 700 multicultural businesses as part of its 2023 “Pay It Forward” initiative, which kicks off this week in 40 markets across Spectrum Reach’s footprint. Local businesses selected to participate in this year’s program will receive critical support to help their business thrive, including free advertising and creative services, mentoring and educational resources.

“Local businesses and entrepreneurs form the backbone of the communities where we live and work,” said Michael Guth, Senior Vice President, Marketing, Spectrum Reach. “Simply put, when businesses thrive, so do their communities. The Spectrum Reach ‘Pay it Forward’ program provides opportunity and access to media and marketing expertise that will help them succeed.”

Since launching “Pay It Forward” in 2021, Spectrum Reach has invested more than $45 million in advertising and resources and by the end of this year’s initiative will have helped over 2,000 multicultural business owners prosper in 36 states across its footprint. Businesses range from local coffee shops and restaurants to daycare facilities and law firms. With this year’s program, Spectrum Reach will offer each participating business a range of high-value services, including: 

  • Free advertising. Participants will receive unlimited access to Spectrum Reach’s new AI-powered platform, in partnership with Waymark, to produce high-quality, ready-to-air commercials with AI-generated voiceover; as well as a free three-month TV advertising schedule using Spectrum Reach’s self-service Ad Portal to create, plan and schedule their TV and streaming TV advertising campaign from now through June 30th.
  • Mentoring. Multicultural businesses have access to mentoring, insights and support from entrepreneurs, business owners, and “Pay it Forward” mentors and graduates to help them navigate the challenges and identify opportunities for growth.
  • Resources. In addition to dedicated support from Spectrum Reach’s sales experts, businesses have unlimited access to a members-only “Pay it Forward” portal. The exclusive portal offers educational resources, including webinars, entrepreneurial news and business insights and testimonials to provide guidance and motivation on building and growing a successful brand.

Spectrum Reach also will host local events for entrepreneurs and business owners to share ideas and build community. Reach has partnered with the U.S. Chamber of Commerce, Black Chamber of Commerce, Asian American Chamber of Commerce and Hispanic Chamber of Commerce organizations in regional markets to host networking events throughout the year.

More information about Spectrum Reach’s “Pay it Forward” program is available here. 

About Spectrum Reach

Spectrum Reach®, the advertising sales business of Charter Communications, Inc. (NASDAQ:CHTR), provides custom advertising solutions for local, regional and national clients. Operating in 36 states and 91 markets, Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen. Additional information about Spectrum Reach can be found at

Media Contact

Stacey Mitch