Spectrum News’ Local Primary Elections Coverage Drove 2.3 Million Daily Viewing Households to its Linear and Digital Platforms in August

STAMFORD, Conn. – With much of the spotlight in August on local politics and midterm primaries, Spectrum News continued to serve as the go-to source for locally-relevant and objective news among Spectrum customers. Throughout the month, Spectrum News averaged more than 2.3 million daily viewing households across its linear and digital platforms, outperforming ABC, CBS, NBC, FOX, as well as CNN, Fox News and MSNBC in average daily viewership.*

In Spectrum News’ Nielsen-rated markets, Austin recorded an 18% month-over-month increase in viewership, outpacing local broadcast stations ABC, CBS, FOX, NBC, CNN and Fox News. Orlando (9%) also recorded month-over-month ratings growth, with higher increases in viewership than ABC, CBS, FOX, CNN, Fox News and MSNBC.**

August 2022 Spectrum News Viewership Highlights Include: ***

• In Florida, Spectrum Bay News 9’s (Tampa Bay) live primary election night coverage on August 23 from 7 p.m. to 11 p.m. EST drew more viewers than CBS, FOX, CNN, Fox News and MSNBC, while Spectrum News 13’s (Orlando) live coverage during the same time period outperformed ABC, CBS, FOX, CNN and MSNBC. Both networks also recorded increases in viewership of 30% as compared to the previous 30-day averages.
• In New York, during live primary election night coverage on August 23 from 8 p.m. to 11 p.m. EST, Spectrum News NY1 ranked as the most-watched news network among Spectrum customers, besting ABC, CBS, FOX, NBC, CNN, Fox News and MSNBC.
• When severe storms and flash flooding impacted the Dallas region on August 22, Spectrum News 1’s wall-to-wall coverage from 8 a.m. to 2 p.m. CST was 10 times higher than The Weather Channel, and also recorded increases in viewership of 78%.
• NY1’s live Democratic Congressional District 10 primary debate between City Council Member Carlina Rivera, Assembly member Yuh-Line Niou, former House Democratic impeachment counsel Dan Goldman, former New York City Comptroller Elizabeth Holtzman, Assembly member Jo Anne Simon, and U.S. Representative Mondaire Jones on August 10 from 7 p.m. to 9 p.m. EST drove an increase in viewership of 11% as compared to the previous 30-day average. During the two-hour debate, NY1 ranked higher in viewership than CBS, FOX, NBC, CNN, Fox News and MSNBC.
• On August 2, NY1’s live Democratic Congressional District 12 primary debate between U.S. Representatives Carolyn Maloney and Jerrold Nadler, and Suraj Patel from 7 p.m. to 8:30 p.m. EST recorded an increase in viewership of 9%, and recorded more viewership than CBS, FOX, NBC, CNN, Fox News and MSNBC.
• On Primary Election Day in St. Louis, Mo., the Spectrum News App recorded the most visits of any day during August with more than 1,200 users visiting the app on August 2.

*Spectrum set-top box data is sourced from all markets where Spectrum News has distribution, and are based on a minimum threshold of five consecutive minutes of viewing on one station to count as a viewing HH.

**Nielsen metrics are based on Live+SD, Total Day household impressions in the following DMAs: Austin, Buffalo, Charlotte, Cleveland, Columbus, Dallas, Greensboro, Los Angeles, Milwaukee, New York, Orlando, Raleigh, San Antonio and Tampa.

***Ratings averages are as compared to the previous 30-day average, unless noted otherwise. 

About Spectrum Networks

Spectrum Networks is a series of 24/7 news and sports networks owned and operated by Charter Communications, Inc. (NASDAQ:CHTR), a leading broadband connectivity company and cable operator serving more than 32 million customers in 41 states. Spectrum Networks carry distinct, comprehensive, and exclusive local programming on over 30 networks across Charter’s footprint. More information on Spectrum Networks is available at spectrumlocalnews.com.

Media Contact

Stacey Mitch

Stacey.Mitch@charter.com