InvestorsJune 18, 2007
HealthiNation Brings on Demand Health Programming Home for Charter Communication's Digital On-Demand Customers
Partnership delivers free, relevant health-related content to Charter On- Demand customers and compelling opportunities for local and regional advertisers
NEW YORK, June 18 /PRNewswire/ -- HealthiNation, an emerging on-demand health network, today announced that Charter Communications, Inc. (Nasdaq: CHTR - News) will launch its health education programming to nearly 2 million Charter households across the country.
Created to address consumers' need for accurate, easy-to-understand health content, HealthiNation enables viewers to take control of their health by delivering straight-talking information, inspirational true-life stories and high-quality 3-D bio animation. HealthiNation's videos are produced independently and reviewed by the company's medical advisory team, which includes respected physicians from various fields of medicine.
"We've developed our content specifically for the on-demand experience and as a result consumers are watching and highly engaged in our programming. We are pleased to team with Charter Communications to bring better health to the communities they serve," said Raj Amin, HealthiNation CEO.
Charter Communications and HealthiNation will also work together to deliver interactive advertising opportunities to both regional and local advertisers.
"Viewers of HealthiNation are actively seeking health information; taking the initiative to get information they need. This provides advertisers in the health and wellness sector a platform to connect with an audience interested in this programming," said Todd Stewart, Charter's Vice President of National Advertising and Sales Development.
HealthiNation is a new multi-platform health education network created to address consumers' need for accurate, leading edge, easy-to-understand health information that enables viewers to take control of their health in real ways. HealthiNation content, which is designed specifically for interactive media, leverages exciting new digital technologies, such as video-on-demand (VOD) and streaming video on the Internet so consumers can view innovative segments when and where they want them. All content is developed by experienced health care professionals in their respective medical fields. For more information on HealthiNation, please visit www.healthination.com.