Press ReleaseJanuary 29, 2020
Charter Taps Global Superstar Ozuna For New Spectrum Campaign
New Hispanic TV ad campaign features the Puerto Rican reggaeton star and his latest hit, “Hasta Que Salga El Sol”
STAMFORD, Conn. – Charter Communications, Inc. today announced a new multiplatform Spectrum campaign starring global superstar Ozuna (“Hasta Que Salga El Sol”, “Baila Baila Baila”) aimed at connecting with Hispanics at a deeper level through their love for music and technology such as the services provided by Spectrum -- advanced internet, TV, mobile, and voice.
The centerpiece of the campaign is a 60-second TV ad (click here to view) featuring both the song and video of Ozuna’s hit single, “Hasta Que Salga El Sol,” from his new album, “Nibiru” released by Sony Music. In the ad, the Puerto Rican singer shows fans at a house party how they can enjoy their favorite artists using Spectrum Mi Plan Latino for internet and TV. The ad is currently airing across Spectrum’s enterprise-wide Hispanic footprint, which encompasses 10 million Hispanic households throughout the company’s 41-state serviced area. Spectrum’s marketing blitz will also feature Ozuna in short digital-only videos (click here to view) as well as direct mail, print ads, web display banners, and customer emails throughout the first quarter of 2020. The campaign also includes a nod to Spectrum’s premium TV and movie content, including Cine Sony, Pasiones, and Bein Sports, among others.
“I am excited to collaborate with Spectrum, making my music a part of their new campaign,” said Ozuna, a winner of multiple Billboard Music Awards and a recent Latin Grammy Award nominee whose phenomenal social media audience extends to 17.2 million Instagram followers, 27 million on YouTube, and 4.7 million on Facebook. “Spectrum shares my passion for music, for engaging with the Hispanic community, and for connecting people to what’s trending.”
“As one of the nation’s top musical artists, Ozuna has embraced technology to reach his fans and to strengthen his connection to the Hispanic community,” said Marisol Martinez, Vice President of Multicultural Marketing for Charter Communications, Inc. “We are proud to partner with Ozuna to build an even stronger relationship with the Latino community and to show people how they can use Spectrum’s products and services to connect to the content they love most on any screen.”
More information about Spectrum Mi Plan Latino is available at https://www.spectrum.com/latino-plans.html.
Spectrum is a suite of advanced broadband services offered by Charter Communications, Inc. (NASDAQ:CHTR), a leading broadband communications company and the second largest cable operator in the United States. Spectrum provides a full range of services, including Spectrum TV®, Spectrum Internet®, Spectrum Voice®, and Spectrum Mobile™. Spectrum Business® similarly provides scalable, and cost-effective broadband communications solutions to small and medium sized business organizations, including Internet access, business telephone, and TV services. Spectrum Enterprise is a national provider of scalable, fiber-based technology solutions serving many of America's largest businesses and communications service providers. Charter’s advertising sales and production services are sold under the Spectrum Reach® brand. Charter’s news and sports networks are operated under the Spectrum Networks brand. More information about Spectrum can be found at spectrum.com.