Stamford, CT – Charter Communications (NASDAQ: CHTR) today announced the launch of its new campaign to communicate how Spectrum Mi Plan Latino offers simple, value-driven products and bundle packages to meet the needs of its diverse range of Hispanic customers. The new TV spot featuring Eva Davis, contestant of the hit show "Va Por Ti," leverages music as a focal theme with the well-known genre of reggaeton and blending of other Latin styles such as salsa and merengue. It will air across the company’s footprint in Spanish as well as English in New York City and Los Angeles for the duration of the campaign.
“Our latest campaign highlights all the products and services we offer our Hispanic customers using music as a passion point,” said Marisol Martinez, Vice President of Multicultural Marketing for Charter Communications. “Our Hispanic customers are comprised of Spanish-speaking, bicultural and bilingual households, and we wanted to reflect the diversity of this group incorporating musical styles that resonate across acculturation levels.”
Spectrum will also bring the spirit of the campaign to life with a series of festive customer events scheduled to take place at retail stores in select cities throughout the summer. Additionally, customers will have access to behind the scenes footage of Eva Davis and the campaign shoot on the MiCultura Facebook page.
Customers can log on to facebook.com/MiCultura or follow @micultura on Twitter for up-to-date information on Spectrum’s events, programming, promotions and other exciting benefits exclusive to Mi Plan Latino customers.
The Spectrum Mi Plan Latino features 130 channels with over 75 Spanish-language channels, most in HD, Internet speeds starting at 100 mbps and unlimited local and long-distance calling in the United States, Canada, Mexico, Puerto Rico, Guam, Virgin Islands as well as the Dominican Republic and Colombia in New York City. This is all with no long-term contracts, early termination fees and backed by a 30-day money back guarantee.
More information Spectrum’s Hispanic offerings and services is available at spectrum.com/gozadera.
To read this press release in Spanish click here.
Spectrum is a suite of advanced broadband services offered by Charter Communications Inc., a leading broadband communications company and the second largest cable operator in the United States. Spectrum provides a full range of services, including Spectrum TV™ video entertainment programming, Spectrum Internet™ access, and Spectrum Voice™. Spectrum Business® similarly provides scalable, tailored, and cost-effective broadband communications solutions to business organizations, such as business-to-business Internet access, data networking, business telephone, video and music entertainment services, and wireless backhaul. More information about Spectrum can be found at spectrum.com.